The Adventist radio station serving the I-5 corridor between Longview and Tacoma, Wash., recently held an on-air friendraiser drive.

Cameron Beierle, station manager of independently-operated 90.5 KACS-FM, said the friendraiser increased the connection with listeners beyond a simple pledge or donation.

"Club 90 is our station's version of a 'welcome wagon,'" Beierle said. New listeners receive donated ministry and family materials worth $90—a special giveaway to reach families with the gospel through DVDs (such as Amazing Facts and Voice of Prophecy), CDs, books and computer software.

The 2007 KACS Friendraiser welcomed 100 new listeners and raised $25,000 for station operations with an additional $5,000 raised toward the station's goal of $10,000 for replacing the studio automation.

The station is also seeking to expand its signal during the Federal Communication Commission application window this fall. The expanded signal would serve Tacoma, Puyallup and Yelm, potentially reaching 500,000 to 800,000 people. The station can soon be heard via the Internet at www.kacs.org.