Committee chair: Don Livesay

Members: Victor Brown, Paulette Jackson, Jim Mason, Denise White, Mark Witas

Effective marketing bridges the gap between perception and reality. Here are five recommendations we would like to see implemented in the North Pacific Union Conference:

• One-day Marketing Conferences—Conducted in locations throughout the Northwest targeting principals, teachers, school boards, pastors, home and school leaders, interested parents and volunteers.
• Annual School Marketing Plan—Recommend and assist every school in developing a plan approved by the local school board. Develop a marketing plan template that includes basic goals, philosophy, rationale and guidance to encourage easy implementation.
• Best Possible School Environments—Develop a curriculum of content and resources to assist schools in identifying and creating the best possible school environment for marketing.
• Updated Marketing Resources—Provide to every school administrator bi-annually an updated process and package of marketing resources. Many resources are available, but local awareness is limited.
• Updated Database—Provide conferences and school leaders with a database, which would identify names of potential students in local areas and would be updated annually.

The bottom line to provide clear methods of communication which would allow school leaders to effectively and efficiently share their vision with members, parents and potential students.